“There remains to be a giant quantity of shoppers to reach and convey into the model, so Macy’s is giving us that. With so many new prospects discovering Pandora last 12 months, Rodembusch sees alternatives to achieve even more. Currently the corporate has some 1,500 points of sale in North America, about 500 idea stores, half company-owned and the opposite half operated by franchisees, and 1,000 independent dealers. The most recent example of newness was the launch in mid-February of a Marvel Super Hero assortment, that includes eleven pieces including bracelet, ring and charms.
“The movement in average sale and the increase in colour gemstone jewelry sales suggests consumers are still buying – they’re just being selective as to what they’re buying,” he continued. Sales of precious metal jewellery and not using a gemstone declined by six per cent on a year-on-year comparison, while silver and various metals decreased by …