With the growing popularity of cloud computing, organizations today are increasingly considering its use. However, there is still much to learn about and benefit organizations. This article aims to provide insight into the various roles cloud computing can play in making an organization more competitive.

1. Improve the Bottom Line

Organizations can use cloud computing to improve their bottom line by reducing operating costs and improving efficiency within the organization. It provides a low-cost but high-quality solution for IT resources, software, and services. This saves an organization on infrastructure, hardware, and licensing costs. Cloud-based computing can also improve the bottom line by increasing staff productivity through current staff and new staff trained on cloud applications rather than other software solution.

2. Resolve Service Levels

Cloud computing is not a physical asset, so it can be scaled anytime and anywhere and has no limitations, so it is very easily scalable when needed. Companies can also use cloud computing services like Microsoft Cloud Solutions to resolve the service levels of an organization. This means that the same service level can be provided to any location, reducing the cost of expanding service levels.

3. Improve Business Efficiency

Companies can also use cloud computing to improve business efficiency by reducing costs and improving the quality of service. The solution is scalable, and it can be scaled in size as required at any level, including resources not managed by the cloud provider. Some cloud services are also highly available and have a high quality of service. Cloud computing allows an organization to move the business forward with a better quality of service and higher levels of efficiency.

4. Increase Innovation and Reduced Costs

Organizations can use cloud computing to increase innovation and reduce costs in general. Using cloud infrastructure for application development makes it easier for the development team to experiment with new technologies. The application can run in the cloud, making it highly available and used in a production environment. Some applications are not necessarily hosted in the cloud, such as on-premise applications.

5. Make More of the System Resources Available for Other Applications/Services via Cloud-Based Applications or Platforms

Organizations can also use cloud computing to make more system resources available for other applications/services via cloud-based applications or platforms. They can use cloud computing to shift system resources from one application to another using virtual machines, elasticity, and software as a service (SaaS).

6. Provide Data Security

Security is a major concern for organizations considering the use of cloud computing. The major risk of data loss in a security breach is potentially high, as organizations do not control the cloud provider’s data center. This is where encryption comes into play. Encryption provides a solution to this security problem. It protects data, at rest or in transit, by converting the data into an unreadable format that authorized users can only access.


Cloud computing has proven to be an effective technique in an organization. It can help organizations with many different roles. These roles vary from solving problems like a low-cost solution for IT resources, improving the bottom line, resolving service levels, and improving efficiency.