What is Colour Psychology?
Colour psychology is the study of how colour determines human emotions and behaviours and plays a pivotal role in graphic design. Its purpose and significance go beyond aesthetics and can be the difference between an impactful or mediocre design. Colour evokes emotions, conveys messages, and influences the way people perceive and interact with visual content.
Understanding Colour Psychology
While colours have the remarkable power to evoke emotions and responses, it is important to understand, within cultural context, what colours symbolise. Through understanding these emotional associations, one can help designers choose colours that align with the intended messages and brand identity of a project.
Graphic design also anticipates cultural differences in the way colours are perceived; this means a single colour can mean very different things to different cultures or audiences. For example, in Chinese culture, the colour red is a symbol of good …