If you’re in business development, you need to work on personal development to beat the competition. A lifelong learning approach is a crucial trait of successful business developers.
How to get new knowledge?
Learning doesn’t have to be complicated. It’s not about starting a new education cycle to make a career change but rather about a habit you integrate into your daily life. A good option is to read books on business processes:
- Marc Roberge’s Sales Acceleration Formula: a book gives many ideas on creating an outreach strategy. From targeting to building a great team. It covers everything you need to know to get started growing your business. Since Mark worked as a CRO at Hubspot, this provides many concrete examples of how they have managed to grow exponentially through their sales efforts.
- Masters of Networking by Ivan Mizner: This is a collection of articles about various networking aspects with very different examples. But they all focus on the central element of networking – mutual benefit.
- Max Altshuler sales hack: It’s a book for modern business development managers. It answers questions we’ve all asked ourselves at least once that no one seems to have answered. Questions such as: How do I find potential customers? How can I maximize reach? He does this by drawing on the author’s personal experience, which I find extremely valuable. Max also provides a pervasive list of tools you can use to enhance your outreach strategy.
- Predictable Search by Marylou Tyler and Jeremy Donovan: this book deserves to be in the top 10 business development books because it offers so much practical advice. It outlines the entire strategy from A to Z on creating an effective promotion strategy.
A business developer’s job is to be our company’s eyes and ears. You cannot consider yourself a professional until you realize the importance of personal development.